Jahan Diamond Imports Turns 40: Iconic Jewelry Store in San Francisco
This year marks a monumental milestone for us, 40 years of fine jewelry, craftsmanship, and unforgettable moments. What began as a dream in a modest workshop has blossomed into a brand trusted by generations. At the heart of it all is Jahan.
The Origins – Powell Street & the Early Days
It all began on Powell Street in San Francisco, where Jahan opened his very first storefront. Early on, Jahan focused on sourcing the best gems from around the world. His travels to Belgium, Italy, Israel, India, and Thailand helped him find the most stunning and rare stones. But as his business grew, his passion for gemstones led him to delve deeper into design, believing that the beauty of the stone should always shine through in the final jewelry piece.
Building Jahan Diamond Imports
It wasn’t long before Jahan recognized the potential of his small shop to become something much bigger. As word of mouth spread, Jahan Diamond Imports quickly gained a reputation for excellence, and the company began to grow. But it wasn’t just about the gems, it was the personalized service, the customer care, and the commitment to quality craftsmanship that made Jahan stand out.
From the start, Jahan was determined to build long-lasting relationships with his customers. “We focused on making our clients feel like family,” he recalls. Customer loyalty became one of the hallmarks of the business. Many of his clients have been with him for decades, and now, Jahan works with their children and grandchildren—something he values deeply.
Working with Rappers, Athletes & CEOs
One of the most exciting moments in Jahan Diamond Imports’ history came when the brand began to attract the attention of celebrities, athletes, and rappers. The turning point came when rapper Sir Mix-a-Lot walked into the store, eventually becoming a loyal client and even name-dropping Jahan in his song “Gold.”
Over the decades, Jahan has had the honor of designing custom pieces for an extraordinary range of clientele — from entertainers and elite athletes to Fortune 500 CEOs and heads of state. Their trust reflects Jahan’s reputation for unmatched craftsmanship.
The Evolution of Style & Business
Over the years, the jewelry business and its designs have evolved. Jahan Diamond Imports began with hand-drawn sketches and meticulous planning, but technology has changed the game. Today, customers are more involved in the design process, bringing in their ideas, photos, and visions. The latest technology allows Jahan and his team to bring these ideas to life more efficiently, while still maintaining the artistry that has always been central to the brand.
Style trends have come and gone, but Jahan notes that certain designs never go out of fashion. Timeless classics like solitaire studs, tennis bracelets, and necklaces remain ever-popular. However, trends do influence what’s in demand. Today, there’s a noticeable interest in mixing metals, as well as in chunky, statement pieces. And, as with all fashion, trends tend to circle back, with older styles, such as big hoops, becoming popular again.
Jahan Diamond Imports has also always been a family-run business. Jahan’s father worked alongside him when the shop first opened, and now his wife contributes to the operations. The family bond is at the heart of their customer relationships. Many of their clients are not just first-time buyers but returning customers who come back year after year, often bringing in the next generation.
Looking Ahead
As Jahan Diamond Imports celebrates 40 years, the future is full of promise. Jahan remains dedicated to sourcing the finest gemstones and creating designs that continue to reflect his deep love for the craft.
His favorite part of the design process, however, isn’t necessarily the initial creation,it’s when the customer receives the final product. “There’s nothing more fulfilling than seeing someone’s eyes light up when they receive a piece of jewelry that holds so much meaning,” says Jahan. Whether it’s an engagement ring marking the beginning of a love story, or a custom piece to commemorate a milestone, Jahan is honored to be part of his clients’ most cherished moments.
As for the future, Jahan envisions the business continuing to grow, staying rooted in the same values of excellence, customer service, and craftsmanship that have always defined the brand.
Jahan remains deeply involved in the day-to-day operations, still reviewing new designs and meeting with long-time clients. As we reflect on these 40 incredible years, we look forward to continuing the legacy of brilliance.
Celebrate with us—we invite you to explore our curated Anniversary Collection and discover the timeless beauty of our designs that stand the test of time.
Here’s to 40 years of brilliance! Thank you for being part of our journey. Join our contact list to stay up to date with the latest promotions, exclusive offers, and exciting updates!